Episode 17: From Hot Point to Mamas & Papas: Clare Taylor on the Power of Understanding Your Customer

Podcast Notes

In this episode of The Business Compass, we’re joined by Clare Taylor from Think Smart Marketing. Whether you’re a seasoned business owner or just starting out, Clare’s insights on the importance of knowing your audience and tailoring your approach are invaluable. Tune in for a deep dive into the world of marketing and how it can transform your business!

1. Clare’s background with Hot Point and Mamas & Papas
2. The mindset shift from employee to entrepreneur
3. Where should a business start with their marketing?
4. The importance of knowing your customer
5. How to build a marketing strategy?
6. Brand awareness and the 7 touchpoints
7. Personal brands vs the brand of a business
8. How do you want your brand to be perceived?
9. The danger of not checking in with the customer
10. A strategy for social media
11. The impact of AI on marketing
12. Lessons learnt from the big players of marketing
13. How much should be invested into marketing?
14. The importance of brand consistency and trust
15. Marketing for products vs services
16. How do you find running multiple businesses?
17. Closing questions

You can find Clare at Think Smart Marketing – thinksmartmarketing.co.uk